While leadership is always about change, change is not the first movement in leadership. Jim Collins and Jerry Porras help us understand the proper sequence when they remind us that “Contrary to popular wisdom, the proper first response to a changing world is not to ask, ‘How should we change?’” They offer a better first question:

“‘What do we stand for and why do we exist?’ This should never change. And then feel free to change everything else.”


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