Photo of Cynthia Woolever

Cynthia Woolever is research director of the U.S. Congregational Life Survey, coeditor of The Parish Paper, and formerly a professor of sociology of religious organizations at the Hartford Institute for Religion Research, Hartford Seminary.

Leading Ideas Stock photo a full collection plate

In our U.S. Congregational Life Survey, worshipers rated the extent to which ten factors influence their decision to give to their congregation.  The most important…